99% Conference 2010
Graphic Design, Branding
99% Conference 2010 Branding and Materials, all done in house by the Behance design team. Yellow, black and Knockout from Frere-Jones.
- Behance's 99% Conference brings ~450 leading creatives together for two days purely focused on exploring the mechanics of idea execution. Every year, we re-imagine and re-design all of the conference materials to give the event a fresh, dynamic look.Even though the original brand was pink and gray, we wanted to make every year stand out and have it's own distinct look and feel. We also used Knockout instead of Helvetica Neue to give it a bit more of personality.—
- /// The Intro Reel
Using quotations from our speakers, we built this motion graphics piece, which was played in between presentations. (Motion by Hugh Gran. )
- /// The Poster
We collected data from the attendees of the conference to build this infographics poster.
- /// The Goodies
BAGU made our toe bags happen. Resistant, durable and fashionable. Also we partnered with Mast Brothers to bring some bitter sweet chocolate to the Conference. We designed the labels for the numbered 400 chocolate bars they produced.
- /// The Book Give Away Card
Another giveaway was a copy of Scott Belsky's Book 'Making Ideas Happen'. To receive the book, you fill out this "accountability card" with an idea that you want to make happen. Then we follow up in six months to see how it's going!
- /// The Brochure
We doubled page size this year and went bolder with the use of full color pages and larger font sizes.
- /// The Conference in Pictures
The branding in action...
The Alva takes its name from the legendary inventor who inspired us: Thomas Alva Edison. It's fitting then that the inaugural 2012 award was presented at Behance's annual 99 Conference with the generous support of GE, a company that has been committed to innovation since its founding by Thomas Edison over 130 years ago.Branding, Product Design2012
Print collateral and branding for the 99% Conference 2012Branding, Graphic Design, Print Design2012
Redesign of Moto Borgotaro's website and brandBranding, Interaction Design, Web Design2012
The Behance Network for iPhone is the best way to explore millions of creative projects by the world’s top creative talent. The app also offers the ultimate mobile portfolio that seamlessly syncs with your Behance projects.Interaction Design, User Interface Design2012
The 99% Conference is a yearly gathering of the most productive creative professionals today. This magazine features interviews and tips from top creative minds.Editorial Design, Graphic Design, Print Design2012
The Action Journal is part of Behance's Action Method product line. The Action Method was designed to help push projects forward by organizing ideas, with a focus on action steps.Product Design, Graphic Design2009
Action Method Online is an intuitive task management application for people and teams.Interaction Design, UI/UX2012
Print Collateral for the 99% Conference 2011Branding, Graphic Design, Print Design2012
A 99% Conference NewspaperEditorial Design, Graphic Design, Print Design2012
Redesign of the Behance OutfitterInteraction Design, Web Design, Graphic Design2011
We all have projects we've been meaning to complete - the start of a novel in a desk drawer, a new business idea we haven't done anything about. When inspiration strikes, ideas flow freely. But seeing those ideas through to completion is another thing entirely.
As Thomas Edison famously said, "Genius is 1% inspiration, and 99% perspiration." The goal of the 99% Conference is to shift the focus from idea generation to idea execution - providing road-tested insights on how to make your ideas happen. We don't want to give you more ideas, we want to empower you to make good on the ones you've got.Web Design, Interaction Design2010