99% Conference 2012
Branding, Graphic Design, Print Design
Print collateral and branding for the 99% Conference 2012
- All of the 99% Conference materials get re-imagined and re-designed by the Behance Team every year, and 2012 was no different.
Our approach this year was all about embodying the core 99% mission simply and beautifully: As Thomas Edison said, "Genius is 1% inspiration, and 99% perspiration."
Using Pantone Warm Red U and Hoefler & Frere-Jone's font Forza, we translated the 99% brand across motion graphics, badges, brochures, city guides, posters, t-shirts, a custom welcome bag, and much more.—
- /// THE INTRO REEL
Using quotations from our speakers, we built this motion graphics piece, which was played in between presentations. (Motion by Hugh Gran. )
- /// The Poster
For our annual Idea Execution Audit, we survey the 99% community and conference attendees about HOW they're making ideas happen -- and then transform the answers into a gorgeous infographic and poster.
- /// THE BROCHURE
This year, we returned to a sleek 5" x 8" format for our 56-page conference brochure, and used a bold black and red color palette, along with this year's statement-making font: Forza.
- /// THE GOODIES
We're not ashamed to say the 99% Conference offers one of the best swag bags around. This year, we custom-designed our Conference tote with Rickshaw Bag works out of San Francisco, doing a subtle black-on-black screen print for the branding.
We also design custom tickets for our master classes & icebreakers, a series of action-inspiring quotes on mini-cards, a super-curated City Guide for NYC, and a sleek "making ideas happen" sticker.
- /// THE MAGAZINE
Every year, we curate the best interviews, articles, and tips from our research at Behance's 99% think tank to make a beautifully design newsprint magazine - which gets distributed at our annual 99% Conference.
This year's selection includes interviews with Persepolis artist and filmmaker Marjane Satrapi and Facebook designer Ben Barry, as well as tips on Every year, we curate the best interviews, articles, and tips from our research at Behance's 99% think tank to make a beautifully design newsprint magazine - which gets distributed at our annual 99% Conference.
The Alva takes its name from the legendary inventor who inspired us: Thomas Alva Edison. It's fitting then that the inaugural 2012 award was presented at Behance's annual 99 Conference with the generous support of GE, a company that has been committed to innovation since its founding by Thomas Edison over 130 years ago.Branding, Product Design2012
Redesign of Moto Borgotaro's website and brandBranding, Interaction Design, Web Design2012
The Behance Network for iPhone is the best way to explore millions of creative projects by the world’s top creative talent. The app also offers the ultimate mobile portfolio that seamlessly syncs with your Behance projects.Interaction Design, User Interface Design2012
The 99% Conference is a yearly gathering of the most productive creative professionals today. This magazine features interviews and tips from top creative minds.Editorial Design, Graphic Design, Print Design2012
The Action Journal is part of Behance's Action Method product line. The Action Method was designed to help push projects forward by organizing ideas, with a focus on action steps.Product Design, Graphic Design2009
99% Conference 2010 Branding and Materials, all done in house by the Behance design team. Yellow, black and Knockout from Frere-Jones.Graphic Design, Branding2010
Action Method Online is an intuitive task management application for people and teams.Interaction Design, UI/UX2012
Print Collateral for the 99% Conference 2011Branding, Graphic Design, Print Design2012
A 99% Conference NewspaperEditorial Design, Graphic Design, Print Design2012
Redesign of the Behance OutfitterInteraction Design, Web Design, Graphic Design2011
We all have projects we've been meaning to complete - the start of a novel in a desk drawer, a new business idea we haven't done anything about. When inspiration strikes, ideas flow freely. But seeing those ideas through to completion is another thing entirely.
As Thomas Edison famously said, "Genius is 1% inspiration, and 99% perspiration." The goal of the 99% Conference is to shift the focus from idea generation to idea execution - providing road-tested insights on how to make your ideas happen. We don't want to give you more ideas, we want to empower you to make good on the ones you've got.Web Design, Interaction Design2010