99% Conference 2011
Branding, Graphic Design, Print Design
Print Collateral for the 99% Conference 2011
- Behance's 99% Conference brings 400 leading creatives together for two days purely focused on exploring the mechanics of idea execution. Every year, we re-imagine and re-design all of the conference materials to give the event a fresh, dynamic look.
For 2011, we chose Pantone 333 U as our official color, the inverse (on the color spectrum) of our usual 99% hot pink. For fonts, we selected H&FJ fonts Vitesse and Tungsten to use throughout all our materials.
With these tools in hand, we translated the 99% brand across a tabloid-size print brochure, an info-graphic poster, a tee-shirt, a city guide, name badges, and much more.—
- /// The Intro Reel
Using original quotations on idea execution from our speakers, we designed and animated this custom motion graphics reel that plays in between presentations throughout the Conference. (Motion by Hugh Gran. )
- /// The Poster
Each year, we also conduct an annual Idea Execution Audit, polling the Behance community about HOW they're making ideas happen. Then we translate the results into a beautiful, infographic poster.
- /// The Goodies
In addition to the above, our conference welcome bags come equipped with all kinds of goodies. From a no-nonsense "make ideas happen" sticker, to a super-curated guide to NYC, to custom tickets and inspirational quote cards, and our charming ice breaker tags.
- /// The Program
Deciding to go big for 2011, we pumped up our usual 5" x 8" program size to a tabloid-size newspaper, creating spacious layouts with bold typography.
- To learn more visit: The 99% Website
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Print collateral and branding for the 99% Conference 2012Branding, Graphic Design, Print Design2012
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The 99% Conference is a yearly gathering of the most productive creative professionals today. This magazine features interviews and tips from top creative minds.Editorial Design, Graphic Design, Print Design2012
The Action Journal is part of Behance's Action Method product line. The Action Method was designed to help push projects forward by organizing ideas, with a focus on action steps.Product Design, Graphic Design2009
99% Conference 2010 Branding and Materials, all done in house by the Behance design team. Yellow, black and Knockout from Frere-Jones.Graphic Design, Branding2010
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A 99% Conference NewspaperEditorial Design, Graphic Design, Print Design2012
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We all have projects we've been meaning to complete - the start of a novel in a desk drawer, a new business idea we haven't done anything about. When inspiration strikes, ideas flow freely. But seeing those ideas through to completion is another thing entirely.
As Thomas Edison famously said, "Genius is 1% inspiration, and 99% perspiration." The goal of the 99% Conference is to shift the focus from idea generation to idea execution - providing road-tested insights on how to make your ideas happen. We don't want to give you more ideas, we want to empower you to make good on the ones you've got.Web Design, Interaction Design2010